Screenshot 2025-07-03 at 9.02.55 PM.png
JOSH ALICA logo with the words "PRODUCTION", "DIRECTION", and "INTEGRATION" in orange.
A smiling man with a beard and short dark hair, wearing a light denim shirt over a black t-shirt, standing against a circular orange background.

hello, I’m Josh

Video producer, editor, and creative based in sunny Florida, originally from the beautiful island of Puerto Rico. With over 12 years of experience in film and live production, I’m passionate about bringing stories to life through visuals, sound, and innovation.

From leading live and film productions with companies like CREATR, to designing immersive live experiences, I thrive on blending technology with creativity. When I’m not behind the camera, I’m with my family, playing music, or developing new ideas that inspire connection and have a positive impact.

People standing in a group under stage lighting, with a film camera and crew member in foreground, in a dark studio setting.

Crafted with Purpose

Every project I work on is a chance to tell a story, spark emotion, and bring ideas to life. From live events to music videos and visual installations, I put heart, creativity, and technical skill into every frame. This reel showcases some of my favorite moments, a reflection of my passion for storytelling, music, and visual innovation.

Black and white collage of three men working in a radio studio. One man is wearing headphones and a cap, another man is looking at equipment, and a third man is speaking into a microphone at a soundboard.

Why I Create

I’m a visual storyteller from Puerto Rico, where a childhood curiosity for cameras and tech sparked a lifelong passion for creativity. I picked up my first camera at church and haven’t stopped since.

Over the past 12+ years, I’ve led creative teams and crafted projects for artists like Passion, KB, and Matt Maher—bringing ideas to life through film, live production, and studio design. My island roots taught me resilience and a deep work ethic, which I carry into every project.

As a pianist and music lover, I love blending sound and visuals to create rich, emotional experiences. But above all, I’m a husband and dad—my family is my biggest inspiration and the heart behind everything I do.

PRODUCTION DIRECTION INTEGRATION

PRODUCTION DIRECTION INTEGRATION

Let’s work together